Celebrating its 22nd anniversary in 2017, the Dubai Shopping Festival (DSF) is the largest shopping and entertainment extravaganza in the Middle East. The shopping obsession peaks each year in January during Dubai Shopping Festival, the longest running festival of its kind. Along with unbeatable deals, DSF is home to Guinness World Records, celebrity performances and plenty of amazing events to celebrate the emirate's favorite pastime. From fashion flash mobs to live raffle drawings, there's an event for everyone during DSF 2017, and don't forget one of the hallmarks of DSF the fireworks. This year includes shows across two locations in Dubai. Whether you're exploring the old souks or the grandiose modern malls, there are plenty of ways to save and win during DSF, or try your luck at one of the daily raffles with prizes that include cash and even cars.